The Apple ID forms the basis for how a user interacts with the iTunes Store, AppleCare, and the App Stores on both Mac and iOS. Understanding how the Apple ID works and how software licensing is tied to the Apple ID is crucial for managing Macs and iOS devices. This session will give an overview of what the Apple ID is, how Apple uses it and how institutions can use them to best effect. It will also provide suggestions for how institutions could advise their students, faculty, and staff on getting and using their own Apple IDs. (Due to Apple Corporate policy, this session will not be recorded.)